It’s a reasonable question to ask. Of all the businesses to start, why start a business to sell efficient stoves to the rural poor? When we started Paradigm, we did a lot of traveling and listening to understand what people in the developing world really needed and what we could bring to the table in terms of solutions. Efficient stoves represented a unique problem for which we could provide some unique experience and solutions. Open fire cooking is a surprisingly big health, financial and environmental problem for the global poor, and our team was able to bring significant environmental market and consumer business development experience to the table to help address that issue at scale. So it was an odd, but ideal fit.
Check out the video below to get an inside look at why we chose to build a stove business.